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The Surprising Effects of TV Advertising on Consumer Behavior
The rumors are true: TV advertisements are just as effective as you’ve heard. But why? How can a single medium be so influential toward consumer behavior?

How to Measure TV Advertising ROI
TV advertising has been a staple marketing tool for what seems like ages. In fact, the first TV commercial spots began running in the 1940s.

What Is Digital Advertising and How Can It Target My Audience?
Programmatic advertising is an automated process of buying and selling online advertising space. The whole process runs on algorithms and bids, allowing....

10 Different Methods of Digital Marketing to Get Your Brand Noticed
Digital marketing is simply using any method of marketing that someone consumes through an electronic device.

The 411 Behind Digital Ad Strategy
Programmatic advertising can be a scary thought. You may be thinking it sounds expensive and extremely complicated....

How To Maximize Your Ad Dollars Throughout 2023
As you start implementing marketing strategies for 2023, it's important to leverage....

International Advertising In 2023
Advertising internationally has become the new world standard in regard to acquiring more customers and generating...

Advertising Around The Largest College Basketball Tournament
Brands and agencies from around the world are strategizing their best plays to navigate the programmatic arena...

Take Your Ads to the Ball Game
We are about one month out from Major League Baseball teams taking the field for their 2023 season...

Unleashing the Power of First-Party Data: A Guide to Targetable Audiences
One of the most valuable assets for advertisers is first-party data. This user-friendly guide will walk you through the process of using your data!

How To Align Paid Performance & Social Strategies
In today's digital marketing landscape, achieving maximum reach and impact requires a strategic blend of tactics.

Mastering the Down-Funnel Strategy: Elevate Your Digital Advertising for Q4 and 2024.
As the landscape of digital advertising continues to transform, marketers encounter daily challenges in engaging effectively with their intended audience...