Brandzooka is thrilled to share that we've been named a finalist for a 2024 Reed Award. We're particularly excited about this recognition because it's in the category of "Most Innovative Product of the Year". In the ever-changing world of political campaigning, being innovative is key, and we're honored to be acknowledged as one of the frontrunners in digital marketing tech.
The Reed Awards committee, which endeavors to shine a spotlight on excellence in political campaigning and management, has taken notice of Brandzooka's approach to political advertising. Our platform is all about redefining how political campaigns connect with voters using next-level targeting capabilities using both first and third-party data, along with savvy data analytics. The result? Highly personalized messages delivered at scale.
Our CEO, Kelly Dotseth, sums it up perfectly: "Being named a finalist in the Reed Awards is a huge nod to our team's dedication to pushing the boundaries in political advertising. It’s an honor to be nominated along with other industry leaders who are driving innovation and shaping the future of political campaigning."
Brandzooka's platform gives political campaigns the power to reach voters like never before. Whether it's a local or national campaign leveraging Connected TV (CTV), audio, or display ads, we help deliver the right message to the right audience at the right time.
One of the standout features of our platform is our use of CTV advertising. With more and more voters cutting the cord and relying on streaming, CTV has become a game-changer in political campaigning.Spending on CTV ads for the 2024 election is expected to top an incredible $1.4 billion.
Looking ahead, we're anticipating a surge in digital advertising strategies, including CTV, as we gear up for the 2024 election. With our advanced targeting and data-driven insights, political campaigns can connect with voters on a personal level, driving engagement and influencing outcomes.
Being named a finalist in the Reed Awards' Most Innovative Product category is a big deal for us. We're even more dedicated to keep pushing the envelope in political advertising and helping campaigns connect with voters in more meaningful ways than ever before. Stay tuned for what's next!
